Re: Script for Approval

Thanks Chuck.
Def Calgary seniors if that's the only market we serve. I believe their
radio spreads beyond the metro but I believe our coverage is only Calgary.
So directly talking to the narrowest group that encompasses our target is
the best option - most likely to get their attention.
Ray

On Wed, Mar 20, 2024 at 5:27 PM Chuck Terlesky <cterlesky@thekey.com> wrote:

> Hi Ray,
>
> Thanks for the feedback, this is much appreciated and approved over the
> original script provided. The Radio guy contacted me also saying that his
> creative team missed the point on the script. I will provide them with your
> revisions and comments and see what they come back with.
>
> My one comment would be - should we say Alberta seniors or Calgary
> seniors?
>
> Chuck
>
>
>
> On Wed, Mar 20, 2024 at 3:15 PM Ray Smale <ray.smale@thekey.com> wrote:
>
>> Knowing that you'll want to embellish a bit I've got a core to build on
>> at 23 seconds.
>>
>>
>>
>> https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uzef3tp-U/edit?usp=sharing
>>
>>
>> I would strongly recommend NOT trying to read out 'the Alberta Paid
>> Client-Directed Home Care Benefit'.
>>
>>
>> Happy to jump on a call once you've had time to consider.
>>
>>
>> Definitely need to ice the CTA destination.
>>
>>
>> Ray
>>
>>
>>
>>
>> On Wed, Mar 20, 2024 at 12:42 PM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Hi Ray,
>>>
>>> The radio station provided us with a rough script. See attached. We're
>>> not big fans of it and suggest something to this effect below. Let me know
>>> what you think:
>>>
>>> SFX: Soft, uplifting music in the background.
>>>
>>> Narrator: "At TheKey Calgary, we understand the value of comfortable,
>>> independent living at home. That's why we're proud to offer our
>>> Client-Directed Home Care Program, designed for Alberta's seniors."
>>>
>>> SFX: Sound of pages flipping.
>>>
>>> Narrator: "With the Alberta Paid Client-Directed Home Care benefit,
>>> enjoy personalized home care services at no out-of-pocket costs, or choose
>>> premium options at reduced rates. Our team is here to guide you through
>>> every step, from determining eligibility to creating your care plan."
>>>
>>> SFX: Sound of a door opening, implying welcoming.
>>>
>>> Narrator: "Experience concierge customer service and direct billing to
>>> Alberta Blue Cross. Let TheKey unlock the door to quality home care and
>>> peace of mind."
>>>
>>> SFX: Soft chime.
>>>
>>> Narrator: "Call us at 403-301-3777 or visit thekey.ca/calgary/cdhc to
>>> learn more. TheKey Calgary, your partner in exceptional home care."
>>>
>>> ---------- Forwarded message ---------
>>> From: Chuck Terlesky <cterlesky@thekey.com>
>>> Date: Wed, Mar 20, 2024 at 12:36 PM
>>> Subject: Fwd: Script for Approval
>>> To: Timothy Thomas <tt@thekey.com>
>>>
>>>
>>>
>>>
>>> ---------- Forwarded message ---------
>>> From: Leon Tansey <Leon.Tansey@calgaryradio.rogers.com>
>>> Date: Tue, Mar 19, 2024 at 4:04 PM
>>> Subject: Script for Approval
>>> To: cterlesky@thekey.com <cterlesky@thekey.com>
>>>
>>>
>>> Hi Chuck, Happy Tuesday!   Please find attached a script idea for you to
>>> consider.   Look it over, think it over, and then give me a call in the
>>> morning to discuss further.  Normally, I would say call me…except….I want
>>> to make sure it hits on the point(s) you are trying to stress.    If not, I
>>> may have an idea.
>>>
>>>
>>>
>>> Let’s talk tomorrow.  Thanks!
>>>
>>>
>>>
>>> P.S.  Oh, your booking is in our system.  I will send you a copy of the
>>> order when I get a sec.   Did your accounting people find a “no reply”
>>> email from our Media E-Bill system?  And, you were going to send me
>>> something that needs to be signed??
>>>
>>>
>>>
>>> *Leon Tansey*
>>> *Account Manager, Media Business Unit*
>>> Rogers Sports & Media
>>> 535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
>>> *e* leon.tansey@rci.rogers.com
>>> *m* 403.818.1304
>>> *o* 403.686.9710 *f* 403.291.4368
>>> [image: ROGERS - ROGERS Sports & Media]
>>>
>>>
>>>
>>>
>>>
>>>
>>>
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>>>
>>> --
>>> Chuck Terlesky B.A., CCPE
>>> General Manager
>>> Winnipeg and Calgary
>>>
>>> Calgary: 403-301-3777
>>> Winnipeg: 204-489-6000
>>>
>>> TheKey.ca   <https://thekey.ca/>
>>>
>>> [image: TheKey]
>>>
>>>
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <tt@thekey.com>
>>> (514) 591-9387
>>> TheKey.ca <https://www.thekey.ca/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>
> --
> Chuck Terlesky B.A., CCPE
> General Manager
> Winnipeg and Calgary
>
> Calgary: 403-301-3777
> Winnipeg: 204-489-6000
>
> TheKey.ca   <https://thekey.ca/>
>
> [image: TheKey]
>
>