Fwd: Weekly Site Rankings - Overhauled

Good morning, GMs,

Please accept my sincerest apologies for leaving you off this
distribution.  I was working from a list that was already scrolled down
several rows, and I didn't realize that.  I will ensure everyone is
included moving forward.  Have a great weekend!


*Kevin Murray*
Chief of Staff & SVP, Data & Analytics | *TheKey*
Mobile: 225-368-6471
[image: TheKey] <https://homecareassistance.com/>


---------- Forwarded message ---------
From: Kevin Murray <kevin.murray@thekey.com>
Date: Fri, Feb 7, 2025 at 4:35 PM
Subject: Weekly Site Rankings - Overhauled
To: Executive Team <exec@thekey.com>, Ravi Mahadevia <
ravi.mahadevia@thekey.com>, Tiffany Silton <tsilton@thekey.com>, Audra
Williams <audraw@thekey.com>, Araceli Gutierrez <
araceli.gutierrez@thekey.com>, BethAnn Rosario <bethann.rosario@thekey.com>,
Coddye Ring-Noonan <coddye.ringnoonan@thekey.com>, Jennifer Geist <
jennifer.geist@thekey.com>, Jessica Thomas <jessica.thomas@thekey.com>,
Kimberly Guerci <kguerci@thekey.com>, Timothy Thomas <tt@thekey.com>, Kevin
Parker <kevin.parker@thekey.com>, Vanessa Treadwell <vtreadwell@thekey.com>,
Earl Blair <earl.blair@thekey.com>, Juan Diaz <juan.diaz@thekey.com>,
Lauren Hardy <lauren.hardy@thekey.com>, Bridgett Scherer <bcarney@thekey.com>,
Sharon Speirs <sspeirs@thekey.com>, Rachel Anderson-Capone <
rachel.andersoncapone@thekey.com>, Stephennie Laxamana Smith <
slaxamana@thekey.com>, Laura Horval <lhorval@thekey.com>, Darryl Williams <
dwilliams@thekey.com>, Dave Knier <dknier@thekey.com>, Claudia Hernandez <
chernandez@thekey.com>, Jennifer Lane <jennifer.lane@thekey.com>, Janette
Garcia <jagarcia@thekey.com>, Shelton Johnson <shelton.johnson@thekey.com>,
Cathy Goffredo <cathy.goffredo@thekey.com>, Joey Taylor <
joey.taylor@thekey.com>, Christin Silveira <csilveira@thekey.com>, Danielle
James <danielle.james@thekey.com>, Dawn Christensen <
dawn.christensen@thekey.com>, Sericca Latimer <slatimer@thekey.com>, Timon
Page <timon.page@thekey.com>, Alan Badger <abadger@thekey.com>, Andrea
Nobis <andrea.nobis@thekey.com>, Alysce Craig <alysce.craig@thekey.com>,
Yukari Roberts <yroberts@thekey.com>, Alisha Wise <awise@thekey.com>, Dru
Vaughn <dru.vaughn@thekey.com>, Sara Marrow <smarrow@thekey.com>, Chuck
Terlesky <cterlesky@thekey.com>, Emily Lynch <edean@thekey.com>, Emily
Swackhamer <emily.swackhamer@thekey.com>, Breanne Johnston <
bjohnston@thekey.com>, Julie Sminchak <julie.sminchak@thekey.com>, Dennis
Fancy <dfancy@thekey.com>, Melani Breach <melani.breach@thekey.com>, Teresa
Heit <teresa.heit@thekey.com>, Donny Deshotels <donny.deshotels@thekey.com>,
Diego Castaneda <diego.castaneda@thekey.com>


Good afternoon everyone,

We have overhauled the Weekly Performance Report in order to bring
visibility to all sites' performance across key metrics that will drive
growth, and the week-over-week improvement in these areas.  As you will see
in the attached PDF (page 2), all sites are being measured across 5 metrics:

1) Revenue: Change in Trailing 4 week total revenue vs. the prior 4 weeks
2) Billed Hours: Change in Trailing 4 week billed hours vs. the prior 4
weeks
3) Census: Change in avg. Trailing 4 week client count vs. the prior 4 weeks
4) Tier 1 Starts vs. Churn: Total Tier 1 Starts less Total Tier 1 Churn
over the trailing 8 weeks (with 2 week lag)
5) Assessment to SOC Conversion: conversion rate over the trailing 8 weeks
(with 3 week lag)

Page 1 of the attached provides an overall ranking of the 56 sites included
in the Operational Incentive Plan and is also broken down by small (<$4M
annual revenue), medium ($4-$10M), and large (>$10M) sites; as well as
within each Region.  Beginning next week, I will also indicate the change
in overall rank from prior week.

Congratulations to the overall Top 10 Sites (with ties) for the week of
1/27/25:

[image: image.png]

Please look for this email on Thursday afternoon / Friday morning moving
forward.

Have a great weekend, everyone!



*Kevin Murray*
Chief of Staff & SVP, Data & Analytics | *TheKey*
Mobile: 225-368-6471
[image: TheKey] <https://homecareassistance.com/>