Re: Calgary Adjusting Marketing Strategy – Price Matching Campaign & Ad Refresh

Hey Chuck,

Thanks so much for reaching out. I'm ccing Greg and Katy, they will be able
to assist on the content support and help ideate on additional tactics we
can activate to drive lead volume. They should be able to take it from
here.

Best,
Emma

On Fri, Feb 7, 2025 at 2:37 PM Chuck Terlesky <cterlesky@thekey.com> wrote:

> Hi Emma,
>
> I wanted to touch base regarding a noticeable decline in our lead volume,
> opportunity count, and assessments. The phones simply aren’t ringing like
> they used to, and we need to adjust our approach.
>
> To address this, we’ve decided to roll out a price matching program for
> our CDHC clients, launching through a direct mail postcard drop. Given this
> shift, we’d like to align our paid search ad copy with the messaging from
> the postcards. Can you help us create new ad copy to support this
> initiative?
>
> Additionally, I’d love to get your input on updating our radio campaign to
> reflect the price matching offer. It’s an important part of our strategy,
> and I want to ensure we’re reinforcing the right message across all
> channels.
>
> I’ve attached a screenshot of our Calgary volume trends to highlight the
> decline we’re seeing. Given your expertise, I’d appreciate your perspective
> on the data trends in Calgary and whether our price matching strategy is
> the right move to help drive engagement.
>
> Please let me know if you would like to schedule a call to dive deeper
> into the data or our strategy.
>
> Regards,
>
> Chuck
>
> --
> Chuck Terlesky B.A., CCPE
> General Manager
> Winnipeg and Calgary
>
> Calgary: 403-301-3777
> Winnipeg: 204-489-6000
>
> TheKey.ca   <https://thekey.ca/>
>
> [image: TheKey]
>