Re: Calgary Postcard - Redesign (For August 2025)

Updated design attached here (two options for the front and one option for
the reverse). Please let me know if we need to schedule a quick call for
another round of edits. I'll be taking over this project from our designer
for future revisions.
Thanks!
Katy

On Thu, Sep 4, 2025 at 3:32 PM Chuck Terlesky <cterlesky@thekey.com> wrote:

> Hi Katy,
>
> Thank you for the draft of the Calgary postcard. Tim and I have reviewed
> it and would like to request the following updates:
>
> *Front Page*
>
>    -
>
>    Sharpen/clean up the first page design for stronger readability.
>    -
>
>    Ensure *“*TheKey *Home Care”* is emphasized clearly.
>    -
>
>    Change line to: *“*Lifeguard: 24/7 critical activity monitoring for
>    your safety.”
>    -
>
>    Update the phone number to 587-609-8190.
>    -
>
>    Update QR code text to read: “Learn more about Lifeguard”.
>
> *Back Page*
>
>    -
>
>    Rearrange bullet points so Lifeguard features are prioritized at the
>    top.
>    -
>
>    Keep the line: “We match CDHC rates—no out-of-pocket expenses.”
>    -
>
>    Replace the current line *“Lifeguard safety monitoring at the push of
>    a button”* with:
>    “Lifeguard smart safety technology watching over you day and night.”
>    -
>
>    Update phone number here as well to 587-609-8190.
>    -
>
>    Update QR code text to match front page: “Learn more about Lifeguard”.
>
> These adjustments will help emphasize the Lifeguard offering and ensure
> contact details are accurate.
>
> Thanks for all the assistance with this postcard. We hope to get it right
> so we can duplicate it in other markets.
>
> Regards,
>
> Chuck
>
> On Wed, Sep 3, 2025 at 9:02 AM Chuck Terlesky <cterlesky@thekey.com>
> wrote:
>
>> Hi Tim,
>>
>> I've attached the revised postcard with your suggestions. Let us know
>> what you think.
>>
>> Regards,
>> Chuck
>>
>> On Wed, Sep 3, 2025 at 8:45 AM Katy Kessler <katy.kessler@thekey.com>
>> wrote:
>>
>>> Hi Chuck,
>>> Our designer gave two alternates for the first page and made the text
>>> revisions. Attached here. Take a look and let me know your thoughts!
>>> Thanks,
>>> Katy
>>>
>>> On Tue, Sep 2, 2025 at 9:24 AM Chuck Terlesky <cterlesky@thekey.com>
>>> wrote:
>>>
>>>> Hi Katy,
>>>>
>>>> Can we get a redesign of the Calgary Postcard?
>>>>
>>>> This is from Tim:
>>>>
>>>> I don't like the design. Here's my suggestion and we make the design
>>>> match the landing page for consistency.
>>>>
>>>> *Front*
>>>>
>>>> Headline: Switch to TheKey Calgary — Get Lifeguard FREE With Your Care
>>>> Subheadline: If you or a loved one currently receive home care through
>>>> AHS or another provider, switch to TheKey today for premium care plus
>>>> Lifeguard safety technology — free for new clients.
>>>> Visual Elements: Smiling senior with caregiver in warm, home setting.
>>>> Offer badge: 'FREE Lifeguard Devices & 24/7 Monitoring'
>>>> Call to Action: ■ Call 403-301-3777 or Scan QR to Get Started
>>>>
>>>> *Back*
>>>>
>>>> Header: Why Families in Calgary Choose TheKey + Lifeguard
>>>> Bullets:
>>>>
>>>> ✓ We match CDHC rates — no out-of-pocket expenses
>>>> ✓ Expert caregivers with 24/7 support & direct AHS billing
>>>> ✓ Lifeguard safety monitoring at the push of a button
>>>> ✓ Peace of mind for families — no added cost
>>>>
>>>> Testimonial: “TheKey made the transition seamless. The Lifeguard
>>>> monitoring gives us peace of mind every day.” – Susan M., Calgary
>>>> Footer: TheKey logo, thekey.ca/calgary, 305–37 Richard Way SW,
>>>> Calgary, AB,
>>>>
>>>> On Wed, Aug 27, 2025 at 8:13 AM Emma Zumsen <emma.zumsen@thekey.com>
>>>> wrote:
>>>>
>>>>> Morning Chuck,
>>>>>
>>>>> Including Phil here as she would be the best person to weigh in on
>>>>> what's possible for new web page experiences. I think increasing visibility
>>>>> of the language on the existing page is likely the best bet to ensure we
>>>>> don't delay the timing of the site launch but I defer to Phil on what's
>>>>> possible.
>>>>>
>>>>> Emma
>>>>>
>>>>> On Wed, Aug 27, 2025 at 8:30 AM Chuck Terlesky <cterlesky@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Hi Katy,
>>>>>>
>>>>>> The QR code currently links to the main Calgary page, but on that
>>>>>> page Lifeguard is only shown as a small tile below the header. Since the
>>>>>> postcard highlights Lifeguard so prominently, it feels like a disconnect
>>>>>> when users scan the code and don’t immediately see more detailed
>>>>>> information.
>>>>>>
>>>>>> Do you think it would be better to create a dedicated landing page
>>>>>> that integrates both TheKey and Lifeguard, or should we add a prominent
>>>>>> call-to-action button on the main Calgary page (e.g., *“Click here
>>>>>> to learn more about Lifeguard”*)?
>>>>>>
>>>>>> Thoughts?
>>>>>>
>>>>>> Chuck
>>>>>>
>>>>>> On Wed, Aug 27, 2025 at 7:22 AM Katy Kessler <katy.kessler@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> The QR code points to the content at
>>>>>>> thekey.ca/locations/canada/calgary, but we added some additional
>>>>>>> tracking to it, so we can measure how many people use the QR code. The long
>>>>>>> version is this:
>>>>>>> https://thekey.ca/locations/canada/calgary?utm_source=pgm&utm_medium=directmail&utm_campaign=D-Lifeguard&utm_content=Postcard&utm_term=Calgary
>>>>>>>
>>>>>>> On Tue, Aug 26, 2025 at 6:15 PM Chuck Terlesky (Home Care
>>>>>>> Assistance) <cterlesky@thekey.com> wrote:
>>>>>>>
>>>>>>>> Hi Katy,
>>>>>>>>
>>>>>>>> Looks good, let me pass it on to Tim for final approval. Where does
>>>>>>>> the QR code take you?
>>>>>>>>
>>>>>>>>
>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>> General Manager
>>>>>>>> Calgary, Alberta
>>>>>>>>
>>>>>>>> Office Calgary: 403-301-3777
>>>>>>>>
>>>>>>>>
>>>>>>>> ---
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>>>
>>>>>>>> [image: TheKey]
>>>>>>>>
>>>>>>>> On Aug 26, 2025, at 5:12 PM, Katy Kessler <katy.kessler@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>> 
>>>>>>>> Hi Chuck,
>>>>>>>> Draft attached here for your review!
>>>>>>>> Katy
>>>>>>>>
>>>>>>>> On Tue, Aug 26, 2025 at 1:05 PM Chuck Terlesky <
>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>
>>>>>>>>> Sounds great, thanks for the update!
>>>>>>>>>
>>>>>>>>> On Tue, Aug 26, 2025 at 12:02 PM Katy Kessler <
>>>>>>>>> katy.kessler@thekey.com> wrote:
>>>>>>>>>
>>>>>>>>>> Hi Chuck,
>>>>>>>>>> Thank you for checking in. It's currently with our designer for
>>>>>>>>>> revisions. I'm expecting a draft by tomorrow and will keep you updated.
>>>>>>>>>> Katy
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> On Tue, Aug 26, 2025 at 12:24 PM Chuck Terlesky <
>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> Hi Emma and Team,
>>>>>>>>>>>
>>>>>>>>>>> Could I please get an update on the status of the Calgary
>>>>>>>>>>> postcards in the pipeline? We are planning to launch our Radio ad in the
>>>>>>>>>>> coming week, and it would be nice to have the postcards hit the homes while
>>>>>>>>>>> the radio ad is running.
>>>>>>>>>>>
>>>>>>>>>>> I would greatly appreciate any updates you could provide.
>>>>>>>>>>>
>>>>>>>>>>> Kind regards,
>>>>>>>>>>> Chuck
>>>>>>>>>>>
>>>>>>>>>>> On Wed, Jul 30, 2025 at 7:34 AM Chuck Terlesky <
>>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Thanks, Emma! I'll fill out the form now with all the details.
>>>>>>>>>>>> Appreciate the quick response.
>>>>>>>>>>>>
>>>>>>>>>>>> Best,
>>>>>>>>>>>> Chuck
>>>>>>>>>>>>
>>>>>>>>>>>> On Tue, Jul 29, 2025 at 10:20 PM Emma Zumsen <
>>>>>>>>>>>> emma.zumsen@thekey.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Hey Chuck,
>>>>>>>>>>>>>
>>>>>>>>>>>>> All requests for new content should go through this form
>>>>>>>>>>>>> <https://docs.google.com/forms/d/1rvxYpZ87roaP5cArL3FRG0-3g3cEgdkK6oI8hmMN13Q/viewform?edit_requested=true>
>>>>>>>>>>>>> so we can make sure it's managed in a queue. Once you drop the details in
>>>>>>>>>>>>> there we can start planning it in our pipeline.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Thanks,
>>>>>>>>>>>>> Emma
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Tue, Jul 29, 2025 at 3:46 PM Chuck Terlesky <
>>>>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> Hi Katy and Emma,
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> We're planning another postcard drop in August and would like
>>>>>>>>>>>>>> to refresh the design to highlight *Lifeguard* as a key
>>>>>>>>>>>>>> differentiator. I assume you're familiar with Lifeguard, our
>>>>>>>>>>>>>> Canadian proactive monitoring service that helps prevent
>>>>>>>>>>>>>> issues before they impact customers. If you need any
>>>>>>>>>>>>>> additional information or context, please let me know.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> We'd appreciate your help in updating the messaging and
>>>>>>>>>>>>>> creative to ensure Lifeguard stands out clearly and effectively.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Please let me know the next steps and what more you would
>>>>>>>>>>>>>> need from me.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Regards,
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Chuck
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> --
>>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>>>>> General Manager
>>>>>>>>>>>>>> Calgary, Alberta
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Calgary: 403-301-3777
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> TheKey.ca   <https://thekey.ca/>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> --
>>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>>> General Manager
>>>>>>>>>>>> Calgary, Alberta
>>>>>>>>>>>>
>>>>>>>>>>>> Calgary: 403-301-3777
>>>>>>>>>>>>
>>>>>>>>>>>> TheKey.ca   <https://thekey.ca/>
>>>>>>>>>>>>
>>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> --
>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>> General Manager
>>>>>>>>>>> Calgary, Alberta
>>>>>>>>>>>
>>>>>>>>>>> Calgary: 403-301-3777
>>>>>>>