Re: Calgary Postcard - Redesign (For August 2025)

--000000000000148a96063dff9f2f Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Katy, Thank you for the draft of the Calgary postcard. Tim and I have reviewed it and would like to request the following updates: *Front Page* - Sharpen/clean up the first page design for stronger readability. - Ensure *=E2=80=9C*TheKey *Home Care=E2=80=9D* is emphasized clearly. - Change line to: *=E2=80=9C*Lifeguard: 24/7 critical activity monitoring = for your safety.=E2=80=9D - Update the phone number to 587-609-8190. - Update QR code text to read: =E2=80=9CLearn more about Lifeguard=E2=80= =9D. *Back Page* - Rearrange bullet points so Lifeguard features are prioritized at the top= . - Keep the line: =E2=80=9CWe match CDHC rates=E2=80=94no out-of-pocket exp= enses.=E2=80=9D - Replace the current line *=E2=80=9CLifeguard safety monitoring at the pu= sh of a button=E2=80=9D* with: =E2=80=9CLifeguard smart safety technology watching over you day and nig= ht.=E2=80=9D - Update phone number here as well to 587-609-8190. - Update QR code text to match front page: =E2=80=9CLearn more about Lifeg= uard=E2=80=9D. These adjustments will help emphasize the Lifeguard offering and ensure contact details are accurate. Thanks for all the assistance with this postcard. We hope to get it right so we can duplicate it in other markets. Regards, Chuck On Wed, Sep 3, 2025 at 9:02=E2=80=AFAM Chuck Terlesky wrote: > Hi Tim, > > I've attached the revised postcard with your suggestions. Let us know wha= t > you think. > > Regards, > Chuck > > On Wed, Sep 3, 2025 at 8:45=E2=80=AFAM Katy Kessler > wrote: > >> Hi Chuck, >> Our designer gave two alternates for the first page and made the text >> revisions. Attached here. Take a look and let me know your thoughts! >> Thanks, >> Katy >> >> On Tue, Sep 2, 2025 at 9:24=E2=80=AFAM Chuck Terlesky >> wrote: >> >>> Hi Katy, >>> >>> Can we get a redesign of the Calgary Postcard? >>> >>> This is from Tim: >>> >>> I don't like the design. Here's my suggestion and we make the design >>> match the landing page for consistency. >>> >>> *Front* >>> >>> Headline: Switch to TheKey Calgary =E2=80=94 Get Lifeguard FREE With Yo= ur Care >>> Subheadline: If you or a loved one currently receive home care through >>> AHS or another provider, switch to TheKey today for premium care plus >>> Lifeguard safety technology =E2=80=94 free for new clients. >>> Visual Elements: Smiling senior with caregiver in warm, home setting. >>> Offer badge: 'FREE Lifeguard Devices & 24/7 Monitoring' >>> Call to Action: =E2=96=A0 Call 403-301-3777 or Scan QR to Get Started >>> >>> *Back* >>> >>> Header: Why Families in Calgary Choose TheKey + Lifeguard >>> Bullets: >>> >>> =E2=9C=93 We match CDHC rates =E2=80=94 no out-of-pocket expenses >>> =E2=9C=93 Expert caregivers with 24/7 support & direct AHS billing >>> =E2=9C=93 Lifeguard safety monitoring at the push of a button >>> =E2=9C=93 Peace of mind for families =E2=80=94 no added cost >>> >>> T