Re: Calgary Postcard - Redesign (For August 2025)

From
Chuck Terlesky <cterlesky@thekey.com>
To
Katy Kessler <katy.kessler@thekey.com>
CC
Emma Zumsen <emma.zumsen@thekey.com>, Val Arismendi <val.arismendi@thekey.com>, Phil Chanda <phil.chanda@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
Tue, 9 Sep 2025 10:56:00 -0600
Folder
INBOX
--000000000000d0094b063e612e1b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Katy, Can we fix the QR code so its directed here: https://thekey.ca/calgary This is our new landing page. Thanks, Chuck On Thu, Sep 4, 2025 at 4:53=E2=80=AFPM Katy Kessler wrote: > Updated design attached here (two options for the front and one option fo= r > the reverse). Please let me know if we need to schedule a quick call for > another round of edits. I'll be taking over this project from our designe= r > for future revisions. > Thanks! > Katy > > On Thu, Sep 4, 2025 at 3:32=E2=80=AFPM Chuck Terlesky > wrote: > >> Hi Katy, >> >> Thank you for the draft of the Calgary postcard. Tim and I have reviewed >> it and would like to request the following updates: >> >> *Front Page* >> >> - >> >> Sharpen/clean up the first page design for stronger readability. >> - >> >> Ensure *=E2=80=9C*TheKey *Home Care=E2=80=9D* is emphasized clearly. >> - >> >> Change line to: *=E2=80=9C*Lifeguard: 24/7 critical activity monitori= ng for >> your safety.=E2=80=9D >> - >> >> Update the phone number to 587-609-8190. >> - >> >> Update QR code text to read: =E2=80=9CLearn more about Lifeguard=E2= =80=9D. >> >> *Back Page* >> >> - >> >> Rearrange bullet points so Lifeguard features are prioritized at the >> top. >> - >> >> Keep the line: =E2=80=9CWe match CDHC rates=E2=80=94no out-of-pocket = expenses.=E2=80=9D >> - >> >> Replace the current line *=E2=80=9CLifeguard safety monitoring at the= push of >> a button=E2=80=9D* with: >> =E2=80=9CLifeguard smart safety technology watching over you day and = night.=E2=80=9D >> - >> >> Update phone number here as well to 587-609-8190. >> - >> >> Update QR code text to match front page: =E2=80=9CLearn more about Li= feguard=E2=80=9D. >> >> These adjustments will help emphasize the Lifeguard offering and ensure >> contact details are accurate. >> >> Thanks for all the assistance with this postcard. We hope to get it righ= t >> so we can duplicate it in other markets. >> >> Regards, >> >> Chuck >> >> On Wed, Sep 3, 2025 at 9:02=E2=80=AFAM Chuck Terlesky >> wrote: >> >>> Hi Tim, >>> >>> I've attached the revised postcard with your suggestions. Let us know >>> what you think. >>> >>> Regards, >>> Chuck >>> >>> On Wed, Sep 3, 2025 at 8:45=E2=80=AFAM Katy Kessler >>> wrote: >>> >>>> Hi Chuck, >>>> Our designer gave two alternates for the first page and made the text >>>> revisions. Attached here. Take a look and let me know your thoughts! >>>> Thanks, >>>> Katy >>>> >>>> On Tue, Sep 2, 2025 at 9:24=E2=80=AFAM Chuck Terlesky >>>> wrote: >>>> >>>>> Hi Katy, >>>>> >>>>> Can we get a redesign of the Calgary Postcard? >>>>> >>>>> This is from Tim: >>>>> >>>>> I don't like the design. Here's my suggestion and we make the design >>>>> match the landing page for consistency. >>>>> >>>>> *Front* >>>>> >>>>> Headline: Switch to TheKey Calgary =E2=80=94 Get Lifeguard FREE With = Your Care >>>>> Subheadline: If you or a loved on

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