--000000000000198ca406141bbed4 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Alexa, The spreadsheet doesn't have the postal codes but looking up a few of the unqualified leads they don't appear to be in one area and definitely the areas I saw I would keep. Many times clients tell us we are out to lunch with our prices but that doesn't mean they can't actually afford them. Not interested in our services usually relates to these main things: -Foot care ( a ton of calls about this as it's on Maven Cares site) This really needs to be removed. -Medical equipment or supplies -Free (government funded) home care. This doesn't always mean personal support worker care but can mean Physio or Occupational Therapy -Retirement home Not sure if this is helpful but I suspect we don't use those adwords anyway. Cheryl On Tue, Mar 19, 2024 at 7:49=E2=80=AFPM Alexa Graziani wrote: > Hi Cheryl, > > Two questions stemming from the doc: > > 1) For those listed as financially unqualified - do you think the postal > code they were from would tend to drive unqualified leads (therefore > should get excluded)? > 2) For those "not looking for our services" - can you outline the service= s > they were looking for so I can exclude any keywords along those themes? > > Thank you, > > On Fri, Mar 15, 2024 at 1:43=E2=80=AFPM Alexa Graziani > wrote: > >> Awesome, thank you so much! For those that were financially unqualified, >> would you say that they were located in a postal code you'd assume would >> mostly be financially unqualified or do you think the area would also ha= ve >> financially qualified leads (if you were to get more calls/forms from >> there)? >> >> On Fri, Mar 15, 2024 at 12:10=E2=80=AFPM Cheryl Cartwright > ccartwright@thekey.com> wrote: >> >>> This is now complete. >>> >>> On Thu, Mar 14, 2024 at 5:19=E2=80=AFPM Alexa Graziani >>> wrote: >>> >>>> Thank you so much! >>>> >>>> On Thu, Mar 14, 2024 at 12:02=E2=80=AFPM Cheryl Cartwright >>> ccartwright@thekey.com> wrote: >>>> >>>>> Hi Alexa, >>>>> >>>>> I=E2=80=99m so sorry. Yes of course, me look and get to work on it. >>>>> >>>>> I will have it by tomorrow, Monday latest. >>>>> >>>>> Thanks again, >>>>> >>>>> Cheryl >>>>> >>>>> On Thu, Mar 14, 2024 at 12:44=E2=80=AFPM Alexa Graziani >>>>> wrote: >>>>> >>>>>> Hi Cheryl, >>>>>> >>>>>> Following up here - we have decided to move the Waterloo budget to >>>>>> Toronto. The reasoning for this is: >>>>>> >>>>>> 1. The Waterloo team isn't staffed to handle in person >>>>>> assessments while Toronto is >>>>>> 2. While we were seeing SOC, overall, the type of client you'd >>>>>> like to get generally lives in the Toronto area vs Waterloo >>>>>> >>>>>> >>>>>> It will still be helpful for you to fill out that document I gave yo= u >>>>>> so we can review what optimizations we should make to the Toronto ca= mpaign. >>>>>> As we shift more budget there, it will actually be even more helpful= , so >>>>>> that we know we're spending it in the right places. Will you have ti= me to >>>>>> complete that this week or early next week, please? >>>>>> >>>>>> Sincerely, >>>>>> >>>>>> On Tue, Mar 5, 2024 at 8:42=E2=80=AFAM Alexa Graziani >>>>>> wrote: >>>>>> >>>>>>> Hi Cheryl, >>>>>>> >>>>>>> Thank you, I appreciate that! >>>>>>> >>>>>>> For Toronto, we are currently capturing about 30% impression share. >>>>>>> Meaning we're showing up for about 30% of the searches we're eligib= le for >>>>>>> (based on that keyword list I sent over separately). >>>>>>> >>>>>>> While there is a lot of room to grow, we need to make sure the mone= y >>>>>>> we spend will drive SOC with the goal of hitting a 4:1 anticipated = lifetime >>>>>>> value to cost per start of care ratio. That means our cost per SOC = needs to >>>>>>> be ~$4,600 CAD or lower. To hit that we need 2+ SOC per month on ou= r >>>>>>> existing spend. >>>>>>> >>>>>>> In February, so far Toronto has 9 opportunities, 4 of them are stil= l >>>>>>> open and 5 closed before assessment. They do not have any SOC. But = 8 leads >>>>>>> are still open and could move forward. >>>>>>> Waterloo has 2 opportunities, both of which are also still open. No >>>>>>> SOC yet. >>>>>>> >>>>>>> What would be helpful is if you could fill out columns G and H this >>>>>>> document >>>>>>> >>>>>>> with if the open leads/opportunities will move forward and if they = will not >>>>>>> or have closed, why they did not move forward. Then we can see if t= here are >>>>>>> any common themes that we can address within the campaigns. >>>>>>> >>>>>>> We should see how March does for Toronto and Waterloo before making >>>>>>> any dramatic changes. One other benefit of Waterloo is that it's on >>>>>>> TheKey.ca as of February. Now that it has had time to ramp up, I'd = like to >>>>>>> see if it does well with the new landing page. While January and Fe= bruary >>>>>>> did not have any SOC from Waterloo, there were 4 SOC generated in D= ecember >>>>>>> from that campaign (three of which have the