--000000000000c63aa0064a8070d5 Content-Type: multipart/alternative; boundary="000000000000c63a9e064a8070d4" --000000000000c63a9e064a8070d4 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you Julia Lilian Ciesco Area Sales Manager 860-949-7301 Lilian.ciesco@thekey.com TheKey On Mon, Feb 9, 2026 at 7:33=E2=80=AFPM Julia Jenkins = wrote: > Hi Everyone, > > In October 2025, we narrowed our Caring.com partnership to our Priority > Zip list to improve Lead qualification. However, performance data shows > that this move significantly restricted our reach, resulting in a > lower-than-desired volume (100=E2=80=93150 Leads per month) and a subsequ= ent dip in > Starts of Care. > > To drive higher Lead flow and SOC volumes, *we are expanding our service > zip codes effective today*. We have prioritized zip code additions for > specific Focus Sites where we see the highest potential for immediate > growth. > > Amanda Ominsky=E2=80=99s team of Lead Homecare Advisors will continue to = manage > all incoming Leads to ensure consistency and speed-to-lead. We will monit= or > lead volume over the coming weeks. If conversion remains strong and team > capacity allows, we will evaluate adding even more zip codes to the mix. > > Here is the updated zip code list for reference: > TheKey Caring.com Service Zip Codes 2.4.26 > > > *Current Focus Sites Receiving Additional Zip Codes:* > *West:* San Diego, Sacramento, Santa Rosa, Spokane > *East/South:* New Jersey, Connecticut, New York, Raleigh, Virginia Beach, > Naples, Roanoke/Lynchburg > > > > [image: image.png] > > [image: image.png] > > > Thank you, > > -- > Julia Jenkins > Director, Revenue Operations > *Please n