Consumer Choice Award

Hey Tim,

As I mentioned in the Win/Loss email, Waterloo won the Consumer Choice
Award for that region. In case you are not familiar on how it works, it's
essentially a marketing program with the catch that a company actually does
have to have a good reputation in the community - so it isn't an option
available to everyone. This is ascertained objectively (apparently. you
never know) through the use of a third-party algorithm that combs the
internet for SM and blog posts, mentions, articles, etc. I truly think this
could be a worthwhile investment and an important differentiator in a
saturated market. I also had a long talk with the VP Trevor Johnson who was
on hand at an invitation-only  luncheon they had on Tuesday. CCA is in 42
markets across North America so we could be the pilot for this program
(read: guinea pig) and if it works, could aim to get on the list in other
markets in Canada and the US. I have already planted the seed for TheKey
Toronto with Trevor who seemed keen. I also offered to help him talk with
his 70+ year old dad about aging and home care which he genuinely seemed
interested in and probably helped our cause:). Added bonus, if we did
decide to go with one of the packages, we would link with their website
along with YouTube which would help our SEO.

Here's the link to the offers:  2025 Waterloo Program Guide
<https://d104bx04.na1.hs-sales-engage.com/Ctc/W2+23284/d104BX04/Jll2-6qcW7Y8-PT6lZ3pyW4s-s3Y8thfZWW8LNVlq1RN5yzW5wfQzS65jqZ4N3Tm452fXNSkW1ttMDz1KMz93W1KFZRv6p9H-bW3_8tFf8Nxkf_N8ntnd-cWTxrW6Cv6zg5zT6yCW1tcrzC7fkrYyW27LN2k4jRVNZW6MXgCK3MwBzQW84SmX72jpmcyN7F-FCPKN8CSW5d_z-K2t_s8rN4vGQmpQXNh1W4FljMH88jq8sW6BWxjc5Pf0mpN3jrcKpJwldMW2M_-Qr6MqKJ2N19Qg1Q5jgXQW6csrMw4r1qc0N4hlxNw7z3gMVgCwhY4WRlktW99lmrn1y9HY2W7KbVJl4m7gzJf9fGR_P04>.
If you like it, I figure we could start with the Signature program and add
on some ala carte options if we notice traction. Let me know what you
think.

Timon Page
General Manager, Ontario
*Please note my email address has changed:*
timon.page@thekey.com
Mobile: (437) 223-0841
TheKey.com <https://thekey.com/>
<https://thekey.com>