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Fwd: Upcoming 4% Rate Increase – Action Required b y October 10

From
Will Reid <wreid@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Steve Sudberry <ssudberry@thekey.com>
Date
Tue, 7 Oct 2025 10:27:46 -0400
Folder
INBOX
Hey Tim,
Steve and I have always managed our increases outside the corporate process
which is not news. Can you ensure someone doesn’t intervene in our JV as
outlined below? Our margins are great and we are growing. We don’t want
anyone derailing this.

Thanks!


*Will Reid*

Partner | TheKey

Mobile: 513.707.2304

<http://www.thekey.com>



---------- Forwarded message ---------
From: Melissa Reyes <melissa.reyes@thekey.com>
Date: Mon, Oct 6, 2025 at 6:13 PM
Subject: Upcoming 4% Rate Increase – Action Required by October 10
To: Regional Directors <RegionalDirectors@thekey.com>, Ashley Mirone <
amirone@thekey.com>, Vanessa Treadwell <vtreadwell@thekey.com>, Earl Blair <
earl.blair@thekey.com>, Juan Diaz <juan.diaz@thekey.com>, Kevin Parker <
kevin.parker@thekey.com>, Donny Deshotels <donny.deshotels@thekey.com>,
Kevin Murray <kevin.murray@thekey.com>, Amy Harris <aharris@thekey.com>,
Matt Nyberg <mnyberg@thekey.com>, Will Reid <wreid@thekey.com>, Steve
Sudberry <ssudberry@thekey.com>


Team,

We will be implementing a *4% rate increase* for all active clients who
began services *prior to June 1, 2025*.

*The following client groups are excluded from this increase:*

   -

   VA Clients
   -

   Clients with a “Partner Rate Exception = True”
   -

   CareScout Partnership Clients

Rate increase approvals will be assigned in *Salesforce* this week and must
be reviewed and approved by the GM *no later than Friday, October 10*. Any
approvals not actioned by this deadline will be *automatically approved*,
and corresponding client notifications will be issued.

Please note: *No exceptions will be made* to this rate increase policy.

*Effective Dates & Notice Requirements*

   -

   *No Notice Required:* Effective *October 27*
   -

   *30-Day Notice Required:* Effective *November 24*
   -

   *60-Day Notice Required:* Effective *December 29*
   -


*Notices to be sent October 13, 2025 *

Your timely review and approval are essential to ensure smooth
communication and implementation. Thank you for your attention and
partnership as we maintain alignment between our service quality and
operational costs.

-- 
* Melissa Reyes *
President of Client Services
(916)743-0530
melissa.reyes@thekey.com
TheKey.com

[image: TheKey] <https://homecareassistance.com/>

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