Re: *Important* Life Enrichment Guides - Delivery, Strategy and Next Steps

Received and updated the sheet!

On Wed, Nov 19, 2025 at 2:32 PM Nil Maape <nil.maape@thekey.com> wrote:

> I received mine and added my initials on the sheet. Thanks, Jackie!
>
> *Nil Maape*
>
> Home Care Liaison Chicago
>
> Mobile: 773.923.6668
>
> Office: 847.853.0607
>
> Email: nil.maape@thekey.com
>
> TheKey.com <http://thekey.com/>
>
>
>
>
> On Wed, Nov 19, 2025 at 12:03 PM Jackie Summers <jsummers@thekey.com>
> wrote:
>
>> Dear Sales Team and General Managers,
>>
>> This email is to inform you that a new enablement tool, a Life Enrichment
>> Guide, will be arriving at your homes this week for both Sales Team Members
>> and General Managers.
>>
>> List of shipments is
>> <https://docs.google.com/spreadsheets/d/1ejIbos_Ewkcjrs6z7cZ2Pz9aL3s_XZum1upiD7RJ6YM/edit?usp=sharing>here
>>
>> <https://docs.google.com/spreadsheets/d/1ejIbos_Ewkcjrs6z7cZ2Pz9aL3s_XZum1upiD7RJ6YM/edit?usp=sharing>-
>> please insert your initials in column A to confirm you've received your
>> shipment.
>>
>> *Please note: We request that you please hold off on using them this week*.
>> We will shortly be sending sticker artwork to correct an error on the
>> "Important Dates" page: there was no representation for Jewish holidays,
>> and there is a holiday date error. We sincerely apologize for this
>> oversight.
>>
>> We will either be shipping you a sticker to cover this page or provide
>> the artwork to print a sticker locally (being determined). Please utilize
>> the sticker artwork to cover the "Important Dates" page once it arrives or
>> the artwork is sent. Info to come soon.
>>
>> *What you can start now: *
>> In preparation for utilizing the guide, please review the Life
>> Enrichment Guide Strategy Guide here
>> <https://docs.google.com/document/d/1odkF1lGR-yU0_7TDP2kcD57UplMS2KMlMCGlzGcOCy8/edit?usp=sharing>
>> :
>>
>> *🎥 **RECORDING OF STRATEGY FOR REVIEW
>> <https://drive.google.com/file/d/1D3UH2SG6W5IHMq1mJQrmjgFCu-5-Ni_H/view?usp=sharing> *
>> *🎥*
>>
>> There are two core strategies:
>> - B2B Strategy: Executive Director Partnership Development
>> - B2C Strategy: Resident Engagement and Opportunity for Care Need
>> Conversations
>>
>> [image: image.png]Salesforce Documentation Requirements
>>
>> Document all touchpoints using established fields:
>>
>>    -
>>
>>    Tied to Sales Initiative: "Life Enrichment Guide Event Facilitation"
>>    if you hosted an event reviewing the guide
>>    -
>>
>>    Collateral Given: “Life Enrichment Guide” when giving out physical
>>    copies of the book
>>
>>
>> Thank you for your understanding and cooperation.
>> We appreciate you and hope this will be an impactful tool for you all.
>> I'll be in touch soon on the next steps for the sticker.
>>
>> Jackie Summers
>> Director of Sales Operations
>> 951-675-0413
>> TheKey.com <https://www.thekey.com/>[image: TheKey]
>> <https://homecareassistance.com/>
>>
>>
>>
>>