Re: Mavencare Google AdWords

From
Matt Neal <mneal@thekey.com>
To
Audra Williams <audraw@thekey.com>
CC
Matt Neal <mneal@thekey.com>, Kimberly Guerci <kguerci@thekey.com>, Angie Markwell <angie.markwell@thekey.com>, Timothy Thomas <tt@homecareassistance.com>, Lisa Larson <llarson@thekey.com>, Lucas Motro <lmotro@thekey.com>
Date
Mon, 28 Mar 2022 09:39:06 -0700
Folder
INBOX
--0000000000001f88da05db49f430 Content-Type: text/plain; charset="UTF-8" Thought I responded but thanks for the thorough update. So hard when we lose a huge client but sounds like everything you are doing is spot on. Is the consumer marketing fixed at all? On Thu, Mar 24, 2022 at 12:09 PM Audra Williams wrote: > Hi Matt! > > Sorry for the late response. I will be honest, I have yet to be given > access to Tableau from Mavencare and I am being told that is the only way > to pull exact revenue. I have sent another follow up email to Eric Sloan > to get an update on my access. The numbers you see on the BSG Metrics are > what we could pull from Mavencare software and also from billing. I do > feel they are close to accurate, although the margin contains payroll > taxes, so it is not the typical reported margin that you routinely see. > > Toronto: I do not think this market was impacted by the consumer > advertising issue. Week of 3/7 they lost a total of 212.5 billable hours. > Reasoning: Client 1- service on hold as clients condo is being renovated; > Client 2- back to baseline so reduced hours; Client 3- moved into a rest > home. We had one start last week, but it was a temporary palliative care > case of 60 hours. A lot of operational work to do here. Headcount will be > reduced to 2 in 2 weeks. It came over with 4. I will be handing over to > Timothy on 3/30 for operational support while still staying engaged with > BSG support for systems and vendors. > > NY: I do believe this drop is absolutely related to consumer marketing and > have received several calls alerting me to the phone not ringing. We did > see a dip last week due to a couple's care on hold (hospitalization) but > should resume next week with increased hours ($3500/weekly invoice) as > well as a death that had a weekly invoice of $5700. 2 pending starts 4/4. > 6 promising in pipeline (1 from Aligheri). Calls have picked up today as > well!! Efficiencies look great. I will be in NY next week and possibly > some of the following week to dive more into OPS with Pablo. > > Please let me know if you have any further questions. I am happy to > clarify. > > Best, > > > On Thu, Mar 24, 2022 at 10:23 AM Matt Neal wrote: > >> Audra is the weekly bsg tracker up-to-date. If so, I'm seeing the >> business having come over strong relative to business case but a dip in the >> last week in both Toronto and NY. Is this consumer advertising the issue / >> is it likely just a one week blip? NY starts look weak ... >> >> On Thu, Mar 24, 2022 at 10:05 AM Audra Williams >> wrote: >> >>> Hi Kim and Angie! >>> >>> We have not had Google AdWords running since 3/14, but everything seems >>> to be corrected and they are now up and running for both Mavencare >>> locations as of yesterday! Toronto has not seen a decline in lead volume, >>> but NY did see a decline from week of 3/7 (44 leads) to week of 3/14 (28 >>> leads). >>> >>> I have set a $3k budget for TO and a $10K budget for NY with the advice >>> of 

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