--0000000000001f3ab306141e42bc Content-Type: multipart/alternative; boundary="0000000000001f3ab206141e42bb" --0000000000001f3ab206141e42bb Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ray, Thanks for the feedback, this is much appreciated and approved over the original script provided. The Radio guy contacted me also saying that his creative team missed the point on the script. I will provide them with your revisions and comments and see what they come back with. My one comment would be - should we say Alberta seniors or Calgary seniors? Chuck On Wed, Mar 20, 2024 at 3:15=E2=80=AFPM Ray Smale wr= ote: > Knowing that you'll want to embellish a bit I've got a core to build on a= t > 23 seconds. > > > > https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uze= f3tp-U/edit?usp=3Dsharing > > > I would strongly recommend NOT trying to read out 'the Alberta Paid > Client-Directed Home Care Benefit'. > > > Happy to jump on a call once you've had time to consider. > > > Definitely need to ice the CTA destination. > > > Ray > > > > > On Wed, Mar 20, 2024 at 12:42=E2=80=AFPM Timothy Thomas w= rote: > >> Hi Ray, >> >> The radio station provided us with a rough script. See attached. We're >> not big fans of it and suggest something to this effect below. Let me kn= ow >> what you think: >> >> SFX: Soft, uplifting music in the background. >> >> Narrator: "At TheKey Calgary, we understand the value of comfortable, >> independent living at home. That's why we're proud to offer our >> Client-Directed Home Care Program, designed for Alberta's seniors." >> >> SFX: Sound of pages flipping. >> >> Narrator: "With the Alberta Paid Client-Directed Home Care benefit, enjo= y >> personalized home care services at no out-of-pocket costs, or choose >> premium options at reduced rates. Our team is here to guide you through >> every step, from determining eligibility to creating your care plan." >> >> SFX: Sound of a door opening, implying welcoming. >> >> Narrator: "Experience concierge customer service and direct billing to >> Alberta Blue Cross. Let TheKey unlock the door to quality home care and >> peace of mind." >> >> SFX: Soft chime. >> >> Narrator: "Call us at 403-301-3777 or visit thekey.ca/calgary/cdhc to >> learn more. TheKey Calgary, your partner in exceptional home care." >> >> ---------- Forwarded message --------- >> From: Chuck Terlesky >> Date: Wed, Mar 20, 2024 at 12:36=E2=80=AFPM >> Subject: Fwd: Script for Approval >> To: Timothy Thomas >> >> >> >> >> ---------- Forwarded message --------- >> From: Leon Tansey >> Date: Tue, Mar 19, 2024 at 4:04=E2=80=AFPM >> Subject: Script for Approval >> To: cterlesky@thekey.com >> >> >> Hi Chuck, Happy Tuesday! Please find attached a script idea for you to >> consider. Look it over, think it over, and then give me a call in the >> morning to discuss further. Normally, I would say call me=E2=80=A6excep= t=E2=80=A6.I want >> to make sure it hits on the point(s) y