Re: Script for Approval

Hi Ray,

Thanks for the feedback, this is much appreciated and approved over the
original script provided. The Radio guy contacted me also saying that his
creative team missed the point on the script. I will provide them with your
revisions and comments and see what they come back with.

My one comment would be - should we say Alberta seniors or Calgary seniors?

Chuck



On Wed, Mar 20, 2024 at 3:15 PM Ray Smale <ray.smale@thekey.com> wrote:

> Knowing that you'll want to embellish a bit I've got a core to build on at
> 23 seconds.
>
>
>
> https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uzef3tp-U/edit?usp=sharing
>
>
> I would strongly recommend NOT trying to read out 'the Alberta Paid
> Client-Directed Home Care Benefit'.
>
>
> Happy to jump on a call once you've had time to consider.
>
>
> Definitely need to ice the CTA destination.
>
>
> Ray
>
>
>
>
> On Wed, Mar 20, 2024 at 12:42 PM Timothy Thomas <tt@thekey.com> wrote:
>
>> Hi Ray,
>>
>> The radio station provided us with a rough script. See attached. We're
>> not big fans of it and suggest something to this effect below. Let me know
>> what you think:
>>
>> SFX: Soft, uplifting music in the background.
>>
>> Narrator: "At TheKey Calgary, we understand the value of comfortable,
>> independent living at home. That's why we're proud to offer our
>> Client-Directed Home Care Program, designed for Alberta's seniors."
>>
>> SFX: Sound of pages flipping.
>>
>> Narrator: "With the Alberta Paid Client-Directed Home Care benefit, enjoy
>> personalized home care services at no out-of-pocket costs, or choose
>> premium options at reduced rates. Our team is here to guide you through
>> every step, from determining eligibility to creating your care plan."
>>
>> SFX: Sound of a door opening, implying welcoming.
>>
>> Narrator: "Experience concierge customer service and direct billing to
>> Alberta Blue Cross. Let TheKey unlock the door to quality home care and
>> peace of mind."
>>
>> SFX: Soft chime.
>>
>> Narrator: "Call us at 403-301-3777 or visit thekey.ca/calgary/cdhc to
>> learn more. TheKey Calgary, your partner in exceptional home care."
>>
>> ---------- Forwarded message ---------
>> From: Chuck Terlesky <cterlesky@thekey.com>
>> Date: Wed, Mar 20, 2024 at 12:36 PM
>> Subject: Fwd: Script for Approval
>> To: Timothy Thomas <tt@thekey.com>
>>
>>
>>
>>
>> ---------- Forwarded message ---------
>> From: Leon Tansey <Leon.Tansey@calgaryradio.rogers.com>
>> Date: Tue, Mar 19, 2024 at 4:04 PM
>> Subject: Script for Approval
>> To: cterlesky@thekey.com <cterlesky@thekey.com>
>>
>>
>> Hi Chuck, Happy Tuesday!   Please find attached a script idea for you to
>> consider.   Look it over, think it over, and then give me a call in the
>> morning to discuss further.  Normally, I would say call me…except….I want
>> to make sure it hits on the point(s) you are trying to stress.    If not, I
>> may have an idea.
>>
>>
>>
>> Let’s talk tomorrow.  Thanks!
>>
>>
>>
>> P.S.  Oh, your booking is in our system.  I will send you a copy of the
>> order when I get a sec.   Did your accounting people find a “no reply”
>> email from our Media E-Bill system?  And, you were going to send me
>> something that needs to be signed??
>>
>>
>>
>> *Leon Tansey*
>> *Account Manager, Media Business Unit*
>> Rogers Sports & Media
>> 535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
>> *e* leon.tansey@rci.rogers.com
>> *m* 403.818.1304
>> *o* 403.686.9710 *f* 403.291.4368
>> [image: ROGERS - ROGERS Sports & Media]
>>
>>
>>
>>
>>
>>
>>
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>> ------------------------------
>>
>>
>> --
>> Chuck Terlesky B.A., CCPE
>> General Manager
>> Winnipeg and Calgary
>>
>> Calgary: 403-301-3777
>> Winnipeg: 204-489-6000
>>
>> TheKey.ca   <https://thekey.ca/>
>>
>> [image: TheKey]
>>
>>
>>
>> --
>> Tim Thomas
>> Head of Canada Division
>> *Please note my email has changed:*
>> tt@TheKey.com <tt@thekey.com>
>> (514) 591-9387
>> TheKey.ca <https://www.thekey.ca/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>

-- 
Chuck Terlesky B.A., CCPE
General Manager
Winnipeg and Calgary

Calgary: 403-301-3777
Winnipeg: 204-489-6000

TheKey.ca   <https://thekey.ca/>

[image: TheKey]